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Buyers of trendy clothes, known as "fashion-forward shoppers" in the industry, tend to spend more on clothes and other items than others- according to a new consumer report. The subjects of the survey self-segregated into behavior-based categories. Those who selected trendy clothes became the fashion-forward category. One in three surveyed said they preferred a more traditional conservative approach, while half put price and comfort above fashion.
Nearly three-quarters of the trendy clothes shoppers indicated that they intended to spend the same or more than usual in the next 90 days on casual women's apparel. In addition, those buying trendy clothes spend 2.7 times as much as value driven-women. Many of these trendy clothes shoppers are still benefiting retailers after their purchases. More than half of them indicated that they recommended women's apparel stores to friends.

This entry was posted on Friday, October 28th, 2011 at 10:43 pm and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.